The Power of 3D Tours as a Selling Tool

Video tours of real estate listings are a nice perk for house hunters and can be an impressive tool at the ready for agents, but how important is it for agents to understand and use video tours?

This past February at Inman’s Real Estate Connect conference in NYC, John Passerini,VP Interactive Marketing for Sotheby’s International Realty, asserted that video is an absolute necessity for realtors in 2015. “Consumers are ready to consume video, that’s the way they want to experience properties.” Throughout the day, realtors and vendors alike agreed that the use of real estate video tours are no longer optional. The question is, as a realtor or broker, what type of video will you use and how will you use it?  

Unlike a traditional video, 3D visualization platforms like Matterport, which takes a Google Street view-like approach, lets you be in control of what you see and when you see it. Fully interactive 3D models allow viewers to see virtually any aspect of a space from any angle.Video tours have proved themselves to be a powerful marketing tool for real estate, with consumers not only appreciating it but expecting it. If you’re not already incorporating video into your selling strategy there’s no better time to start than now.